Human error is still one of the leading causes of traffic accidents. In fact, the Vision Zero Initiative (“No loss of life is acceptable”) emphasizes human fallibility as the main obstacle to improve road safety and the need to minimize the occurrence of driver errors so as to reduce accidents. In order to enhance driver safety awareness, international transportation departments have focused their interventions on training courses and massive media campaigns. The shortcoming of these approaches is that they are almost impossible to tailor to the needs of each specific driver. It is in this context that driver-centered technological innovations applied to road safety can play a revolutionary part, being a powerful vector for social change in terms of safety culture.